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Harley-Davidson to Discontinue Buell Sport Bikes New York Times
The Buell conclusiveness is expected to saddle Harley with about $125 million in costs associated with the shutdown. The bottom line in the MV Agusta divestiture will not be known until the trade name is sold, but Harley said it had already taken a “goodwill impairment charge” of $18.9 million correlated to the brand in the third quarter.
Harley raised eyebrows in the industry with its $109 million acquisition just 16 months ago of MV Agusta, a boutique racket of very expensive sport bikes manufactured in Italy.
Throughout its operations during the recent economic downturn, Harley had already cut more than 1,000 jobs and trimmed drama forecasts by at least 30 percent. The company said it was also considering what to do with its under-utilized assembly plant in York, Pa., and would act as if get by announcements about its fate later in the year.
In announcing these changes, Harley said it would refocus its business mould solely on its core Harley-Davidson brand.
As bleak as the announcement was for Buell and MV Agusta, Harley said sales of its cruiser motorcycles dropped 21.3 percent worldwide in the third domicile, better than the industry average decline of 35.9 percent.
Rumours of Honda acquiring Harley-Davidson
I don't assume it's just speculation:
Harley-Davidson Roars on Takeover Rumor - Forbes.com
There have been articles bouncing around for some time, but it gives some insight to kill Buell and sell Augusta. If Honda isn't the suitor, then someone else may be.
Let's be honest, a Honda-owned Harley-Davidson company would be off-the-wall. Even though some of the motor company's parts can be linked to overseas sources, that is normal in a global economy.
On the other hand, are things in actuality so dire that we must settle for giving one company such a large share of the market - I don't think so.
Harley-Davidson: Live by it.
Substantiation out this short film on Harley-Davidson's www.livingbyit.com. It's an inside look at living facing the norm.





: $600.00 





